000 00412nam a2200133Ia 4500
008 140122s9999 xx 000 0 und d
020 _a9788131211045
082 _a658.8 SMI
100 _aSmith B D
245 _aMaking marketing happen : How great companies make strategic planning work for them
260 _bElsevier/Reed Elsevier India Private Limited, India
_c2007
300 _axvi,377pp
942 _cBK
_2ddc
999 _c9406
_d9406